HVAC social media videos, made for your business
Your first video is free.
Ideas for what heating and cooling companies can post, season by season, and a simple way to get the videos made.
Made in 48 hours. If you like it, we post three a day for $800/month.
Why short videos suit HVAC companies
Heating and cooling demand follows the weather. Homeowners think about the furnace when the first cold night arrives and about the air conditioner when the first heat wave hits. A short video that answers the question on their mind that week is easy to watch and easy to share.
Most HVAC work is also hidden. Heat exchangers, refrigerant lines, blower motors and ductwork sit out of sight, so homeowners rarely see why a tune up matters or what a strange noise means. A short animated explainer can show the inside of a system in a few seconds.
Homeowners already ask why the furnace smells on the first cold day, and each question like that can be a video.
HVAC video ideas by season
Fall
- Furnace tune up What gets checked before the heating season, and why booking early beats a breakdown on the first freezing night.
- Filter change Where the filter lives, how to read its size, and why a fresh one helps the whole system breathe.
- Carbon monoxide detectors A seasonal reminder to test alarms and swap batteries as the furnace comes back on.
- The first startup smell Why a dusty burning smell for a few minutes is common, and which smells mean switching off and calling a pro.
Winter
- Heat pumps in the cold Why the outdoor unit sometimes steams or pauses, and what defrost mode does.
- Frozen pipes near units Pipes and condensate lines in unheated spaces such as garages, attics and crawl spaces, and how to keep them from freezing.
- Thermostat settings Simple setback habits for nights and workdays, and why big swings can backfire with some heat pumps.
- Clear vents and returns How furniture, rugs and curtains over vents can leave rooms chilly.
Spring
- AC tune up Why a check before the first hot spell catches small problems while there is still time.
- Outdoor unit clearing Trimming shrubs and rinsing off cottonwood fluff, leaves and grass clippings so the condenser can move air.
- Thermostat switchover Moving from heat to cool and checking the system responds before it really matters.
Summer
- A frozen coil Ice on the indoor coil or refrigerant line, the usual causes, and why to turn the AC off and let it thaw.
- Uneven cooling Upstairs rooms that stay hot, and how ductwork, insulation and sun exposure play a part.
- Humidity and comfort Why a house can feel sticky even when the thermostat says it is cool.
- Fan on or auto What each thermostat fan setting does to comfort and moisture.
What makes a good HVAC video
- Short Get to the point in the first couple of seconds, before the viewer scrolls on.
- One tip One question and one answer per video. Save the next tip for the next video.
- Local Name the town or area you serve, so local homeowners know you are nearby.
- A clear caption Words on screen help the video make sense for anyone watching with the sound off.
- A simple next step Tell the viewer what to do next, such as call, book or send a message.
How we make them
Everything is clearly animated. Your videos are made from your Show Kit and a 15-minute call about your business. We use AI tools for parts of the animation and voice.
- 90 animated videos, three a day
- Posted to Instagram, Facebook, TikTok, YouTube Shorts and Google Business Profile
- Captions and hashtags written for you
Your first video is free. Made in 48 hours. If you like it, we post three a day for $800/month.
You approve each week's batch before it goes out.
See what we make for heating and cooling firms.
Pricing in brief
The 30-Day Show is $800/month. 30-day launch month, then month to month.
Founding offer: the first 3 businesses pay $500/month for 3 months, then $800, in return for a short case study and testimonial.
Want us to edit your own clips instead? Studio is $500/month.
Ready now? Hold your town for 7 days with a $100 deposit. It comes off month one and is fully refundable.
One HVAC company per town
One business per trade per town. Your local metro or service area. Big metros (over about a million people) are split into zones, and each zone counts as one town. While you're a client, we won't take on another business in your trade in your town.
We check your trade is open in your town first.
Questions about HVAC social media videos
What should an HVAC company post on social media?
Answers to the questions homeowners already ask: why the furnace smells on first startup, how often to change a filter, why an AC coil freezes, how a heat pump copes with the cold. One question per video, timed to the season, is a simple place to start.
How often should HVAC companies post?
There is no single right number. With the 30-Day Show, we post three a day for 30 days.
Do I need to film anything myself?
No. Your videos are made from your Show Kit and a 15-minute call about your business. If you ever want to be on camera too, your filming scripts and recording guide are included.
Are the videos animated or real footage?
Animated. Everything is clearly animated. We use AI tools for parts of the animation and voice.
Can you post to Facebook, Instagram and TikTok?
Yes. We post three a day to Instagram, Facebook, TikTok, YouTube Shorts and Google Business Profile.
How much does it cost?
Your first video is free. If you like it, the 30-Day Show is $800/month: 30-day launch month, then month to month. Founding offer: the first 3 businesses pay $500/month for 3 months, then $800, in return for a short case study and testimonial. Our pricing page lists Studio and Full Show too.
Can another HVAC company in my town use you too?
No. One business per trade per town. Big metros (over about a million people) are split into zones, and each zone counts as one town. While you're a client, we won't take on another business in your trade in your town.
More from Showfront
Get your first video free.
Tell us who you are. No card, no contract.
What happens after you ask
- We make your video in 48 hoursWith your name on it. We check your trade is open in your town first.
- You watch itNo pressure, no sales pitch.
- If you like it, a 15-minute callWe plan your first 30 days together.
Prefer to talk? Leave your number and we'll call you within one working day.
Prefer to talk? Book a 15-minute call.
Thanks, there.
We'll check your trade is open in your town and start on your free video. Expect it within 48 hours.
Want to talk sooner? Book a 15-minute call.
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